About/Contact

My story...

First things first. Yes, I have been trained as a Personal Stylist. Not only did I study Fashion Design at Seneca College, I am also a certified Image Consultant, and have been personally trained by Stacy London from 'What Not to Wear.' Yeah, THAT Stacy London! 

Prior to starting Practical Fashionista, I worked for years as a T.V. Reporter, but for as long as I can remember, I have always been fascinated with fashion and style. It has just always been a part of who I am. I think it began with Fashion Plates. Remember that toy? I would seriously spend hours playing with that thing creating as many outfits as I could from the limited number of plates provided. From there, my obsession with fashion and style evolved into sewing, re-purposing my clothes to make new pieces, and in my teens, devouring the fashion editorials in Seventeen magazine. Growing up with a single working Mom, I quickly learned how to make the most of what I had and how to shop on a budget. It was never about buying "cheap" things though - I learned what was worth spending more money on, how to re-purpose items to make them more 'me' and last longer, and how to get quality items for less.

So, let's cut to the chase - you probably want to know what is involved in working with an Image Consultant, right? Well first of all, I don't really like to call myself an "Image Consultant"  -  to me,  it feels very stuffy and intimidating (to be honest, I only use it because it is the most commonly used and understandable title for what I do). 

I would prefer being referred to as your "friend who has a very skilled eye when it comes to fashion, fit, colour, and style and who you can count on to be honest about your clothing choices and help you discover your best look based on your lifestyle, body shape, and budget" - but no one uses THAT search term in Google. HA HA

Seriously though, I fully understand the idea of working with an Image Consultant can seem a bit scary...

"Will she make me get rid of ALL of my clothes?"
"Will she think my clothes are ugly and cheap?"
"Is she going to make me spend tons of money on a new wardrobe?"
"Is she going to use me as a dress up doll, and put me in clothes I don't feel comfortable in?"

Simply put, the answers are "No", "No", "No", and "No Way"! Well, THIS one won't anyway.

I am here for you! My mission is to make you feel and look great, and have an amazingly fun time getting there. Women are already so stressed out about getting dressed! Between the body image issues, struggling to keep up with and understand the constantly changing trends, trying to decide what they should be spending their money on, and trying to figure out what to wear with what - I have no desire to add to that nightmare. I want to make this fun for you!

So, if you live in the Greater Toronto Area and are looking for an Image Consultant, I may be your girl. Have a look through my services then give me a call or drop me an e-mail so we can casually chat about what you need. From there we will pick the best plan of action that makes you the most comfortable and will get you to becoming the stylish & confident woman I know you can be! No matter your age, budget, or body shape, you deserve to look and feel great a
nd have a style that is not only unique to you, but functional for your lifestyle. I'd love to show you how easy it can be!

 
Let's chat about your fashion needs! Message me at...  lisa@practicalfashionista.com or call 416-459-7077